Now that you’ve added Roomored virtual tours to your website (congrats!), it’s time to show them off by attracting prospective home buyers. Below you’ll find 3 effective ways to drive traffic to your virtual tours, which can increase your session count, overall engagement, and leads generated.
Paid Search Advertising
Running pay-per-click ads on search engines, like Google, is one of the most effective ways to drive traffic to your website and Roomored virtual tours. “Search ads allow you to anticipate the wants, needs, and desires of your potential customers and serve ads to them that are highly contextual.” According to Neil Patel, paid search ads are one of the biggest drivers of ROI. In fact, advertisers make $8 for every $1 they spend on Google Ads on average, according to Hubspot.
The advertising on search engines combines the targeting capabilities available on social media platforms, like location and demographics, with the search terms (a.k.a. keywords) your target audience is typing into their search bar. It really doesn’t get more targeted than that! Plus, users are highly motivated to click. Once people get to a search engine, they’re “looking for something specific and will click on the first result they believe is going to be the most helpful to them.” According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks.
It’s incredibly easy to measure and track your PPC ad performance, too. All you have to do is connect the Google Ads tool to your Google Analytics account, and you can analyze and adjust keywords to improve your performance over time.
For more information on paid advertising, including keyword research and how to get started, click here.
Email marketing is another great way to drive traffic to your virtual tours. It’s an inexpensive, yet effective way to reach prospective home buyers and encourage them to take a certain action, like taking a virtual tour. In fact, many Roomored customers have successfully implemented drip email campaigns to increase virtual tour sessions and overall engagement.
You can target specific contacts by segmenting your contact database into lists based on interests, lifecycle stage, demographics, and more. From there, you can create and A/B test a variety of email campaigns to find out what content is the most effective at driving traffic to your tours.
Not only is email marketing an effective way to drive traffic, but it’s also a great way to follow-up with the leads your Roomored virtual tours generate. Setting up an automated email campaign that is triggered once a contact converts will streamline engagement and move potential home buyers further through your sales funnel.
For information on email marketing best practices, click here.
Social Media Advertising
According to Hubspot, every month, there are nearly 2.5 billion active users on Facebook, 1 billion on Instagram, and 330 million on Twitter worldwide. Take a moment to let those numbers sink in. “Because of the sheer number of active users on these platforms, advertising spend invested in social media channels is at an all-time high and projected to exceed $8.5 billion this year.” Many of those active users will be looking for a home in the future, whether they start tomorrow or in 3 years, and this is your opportunity to get in front of them and increase brand awareness.
Social media advertising on platforms like Facebook and Instagram allows you to reach a very specific audience through their unique targeting capabilities. In fact, you can get as granular as location, age, gender, and user interests, like “new home sales” or “interior design.” Plus, there’s a wide range of ad types, including photo ads, video ads, story ads, and more, to capture your audience’s attention. The best part? Your Roomored virtual tours come with high-res imagery and walk-through videos, which can serve as eye-catching ad content for driving traffic to your virtual tours.
To learn more about social media advertising and the most popular social media platforms, click here.
Whether it’s through paid search advertising, social media advertising, or email marketing, driving traffic to your virtual tours is an effective way to increase overall engagement and ROI. For more best practices and information on Roomored products, click here and keep an eye out for our next blog post!