Production home builders are in a highly competitive industry where not only must they compete at the design level, but they also battle one another to offer the best buyer experience, which in turn plays a significant role in increasing sales. One way innovative home builders help to improve the buyer experience is to partner with companies that create interior design and virtual home tours so that potential buyers stay engaged and dedicated to seeing the sale through to completion. This article is intended to help home builders learn how virtual home tours help builders hit their sales goals, and high revenue targets.
Part of Hitting Revenue Targets Means Saving on Internal Costs
Virtual home tours save production home building companies millions of dollars over the years, on multiple levels. Let’s start with the design center. Running multiple sales and design centers can be an incredible expense for home builders. From having to keep up with the latest home building finishes and fixtures, and keeping them in stock for buyers to see, and paying for a staff that’s responsible for managing inventory, ordering, and pairing products for buyers who need a visual representation of what they are buying, the cost for these salaries, products and time spent adds up to astronomical figures.
Virtual home tours resolve the need for having a physical showroom, and they even offer the buyer a better experience because the customer is able to create the living space down to the specific detail using photo real technology so they can interact with the design and make changes on a whim. With virtual home tours for home building companies, there is no need to have a showroom; no need for stocking storage rooms with counter, flooring, backsplash and hardware samples. Virtual home tours also remove the need for additional salaries while enhancing the emotional bond between a home and the buyer.
Virtual Home Tours Keep Buyers Emotionally Invested
We just touched on this subject, so let’s delve into more detail. Think about the average buyer: usually a couple, they work, and they likely have kids. Their lives are full, and touring one home after another takes time and energy they just can’t afford to spend. Yet buying a home will likely be the biggest investment most people make. Naturally they don’t want to rush the process, yet they don’t want to have to tour 20 homes. Generally, after the 4th one, all those homes start to muddle together anyway. This is where virtual home tours play their biggest role: helping builders to hit their sales goals and improve their bottom line. With virtual home tour technology, a buyer can revisit a home from the convenience of their residence or office, form their tablet, phone or computer, and never lose touch with all the things that make your home stand out to them. Because of this, the image of growing with their family, in your home, will stay fresh in your buyers mind. Now, home builders who use virtual home tours technology can get ahead of the curb by thrilling buyers and increasing their sales while advancing as a leader in their industry.
