How Homebuilders Use Virtual Floor Plans to Improve Sales and Marketing

Technology is advancing at a rapid rate and plays an integral role into the lives of most people. From smart home technology to augmented reality, the ability for a brand to market and sell a product can trickle through a number of platforms. And when it comes to software for homebuilders, the same opportunities hold true. However, there is one clear solution for homebuilders to increase sales: virtual floor plans that offer multiple growth-driven benefits. There are a number of challenges homebuilders face in their marketing and sales endeavours, and at the same time buyers struggle with the home buying process as they look for solutions to help them make the best investment.

This article is intended to help homebuilders learn how virtual floor plans can improve their sales and marketing initiatives, while delighting buyers and increasing referrals.

Virtual Floor Plans can Be Your Sales Center Tool

If you are looking for a way to streamline the sales and design center experience, virtual floor plans and their interactive touch screens can be that game-changing tech piece you’ve been looking for. Not only do interactive virtual floor plans resolve challenges for homebuilders who want to integrate sales and marketing through the point of interaction where buyers become entranced by the endless capabilities for designing their dream home down to every fine detail, but your customers will have a better experience as they directly engage with all the options at the tips of their fingers.

Having a design center with all the appropriate samples on hand, and being able to deliver the projected look can be challenging and require a large production. But with virtual floor plans and home building design software, the process is simplified for your sales team, and the buying experience is less stressful and instills greater engagement from your customers.

Virtual Home Tours are a Key Tool to Nurturing Sales

As you know, when buyers engage with sales people at a typical design center, they get excited while suspended in the moment. Then they go home to consider their various options, and the lack of engagement cools their heated enthusiasm. This is one of the biggest problems home builders face when trying to close sales at the design center, and virtual home tours with customizable floor plans play big roles in facilitating sales. Thanks to virtual home tours and home design software, buyers remain engaged with their new home even after leaving the design center, as they are able to log into the house, change the floorplan, countertops, backsplash, flooring, fireplace, and scores of other features.  

Virtual Floor Plans are Powerful Marketing Assets

Successful home builders use a number of marketing channels and strategies to drive business from content marketing through digital agencies, to paper marketing materials at design centers. But today’s buyers, whether they are purchasing a cup of coffee or a home, want an amazing buying experience, and technology is always at the helm. Virtual floor plans can be customized to provide solutions to any family. In other words, if a buyer needs 4 bedrooms and 3 bathrooms to accommodate the size of his family, virtual floor plans and home design technology can present a view of the home using virtual reality as a way to market the builder and the home building company’s ability to fully understand their buyer’s needs, create an unforgettable buying experience, and ensure the family is in on every step of the design process.

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